TikTok may have you wondering: Where did the last hour go as you scrolled through micro-videos of choreographed dance challenges, puzzling illusions, makeup tutorials, giggling babies, practical jokes, and who knows what else?
Also, how do TikTokers make money? And is this a venture you'd like to undertake: moving from viewer to creator? This is what you need to know:
3 ways people make money on TikTok
1. They market your business and attract new customers
2. They get sponsorships
3. They take advantage of TikTok's 'Creator Fund'
1. They market your business and attract new customers
Let's say you already have hobbies that make money. Maybe you sell stuff online, check in with clients for a fee, or make money on YouTube. Your TikTok content can attract more buyers, customers or viewers.
“It's an amazing way to drive traffic to other channels — to your website, your email list, or your YouTube channel,” says Keira Jones (@thekeirajones), a Phoenix-based TikToker who also manages and advises. marks on the platform.
This is exactly how Orlando-based TikToker Connie Rietdyk (@connie.rietdyk) makes most of her money.
She worked as a website design and search engine optimization consultant for several years, but the income was "nothing to write home about," she says, "just enough to cover an extra bill."
He made most of his money working at a call center until that contract ran out in May 2021. With another job lined up and unemployment benefits delayed, Rietdyk began taking advantage of TikTok, which he previously only used to view and post. personal content.
In Rietdyk's TikTok posts, she began giving tips for small businesses on website design and SEO. Starting with around 200 followers last May, she now has more than 11,000, and several followers have become paying customers.
As of September 2021, Rietdyk estimated that 80% of her income came from TikTok referrals; she had earned almost $11,000 since May and more than $4,600 in July alone. She found that it was enough to cover all of her bills and put some savings aside.
“My goal is full-time independent entrepreneurship,” she says. "I feel like I'm on the cusp of that”.
2. They get sponsorships
Let's say most of your TikTok posts are about a particular topic, like dog grooming. There may be dog food brands and leash manufacturers that want to tap into their puppy-loving audience. Those companies can apply for your help.
The process could work in several ways. Maybe the company sends you a free product, like a dog toy, and asks you to mention it in one of your TikTok videos. Or maybe you'll agree to cover up the toy, but only if the company throws in some cash, too.
Or maybe you really get down to business. You formalize a contract with the company for a certain number of posts about the toy in exchange for an agreed amount of money. You can also contact the companies yourself and submit an agreement like this, especially if you are already using and mentioning their products.
Sponsorships like this are how Jones earns most of his money on his personal TikTok account, where he shares marketing tips. "Brands that are marketing tools approach me," he says, "because I'm already organically talking about their product or because they know my audience would be interested."
Brands began to approach Jones when he reached 15,000 followers. When it comes to sponsorship opportunities, the number of followers you have can be just as important as having a specific angle, like dog grooming or online marketing. (More on how to find your niche later.)
As Jones says: "The more focused you are, the more likely you are to be contacted." By contrast, he says, a lifestyle influencer in general is likely to be less likely to get endorsements. The audiences of those influencers can have broad and hard-to-define interests, making them less attractive to sponsors.
Keep in mind that branded content must be disclosed in some way, typically through a hashtag in the description, such as #ad or #sponsored.
3. They take advantage of TikTok's 'Creator Fund'
This resource is "basically a pool of money that TikTok distributes among everyone in the Creator Fund," says Jones.
You can apply for this fund if you have at least 10,000 followers, received at least 100,000 video views in the last 30 days, and have met some other requirements, such as being 18 years of age or older.
How much money can you expect to earn? The answer is a bit confusing. TikTok's creator funding page states the following: “Several factors influence how funding for videos in the show is calculated. These elements include video views, interaction with the video, as well as ensuring that the videos comply with the Community Guidelines and Terms of Service.”
Unless you're really hustling and churning out hit content, this fund probably isn't your main source of income, says Jones. She earns just a few dollars or cents a day through the Creator Fund — coffee money, she says. But even though the profits aren't great, she says, it's "fun to see that your effort is being rewarded in some way."
Tips to make money on TikTok
If she thinks she could capitalize on TikTok's growing popularity, now is the time to give it a try. "TikTok is the future," says Jones. "A lot of people, two or three years from now, they're going to look back like 'man, I wish I'd started earlier.'"
However, if you plan to make money on TikTok, keep the following tips in mind.
Find your niche
Making money on TikTok is likely to be easier if you stick to a niche, rather than posting a wide range of content. So start by "determining the niche you want to grow into," says Jones.
If you plan to use TikTok to support another concert, let the industry guide you. Or if you're looking for sponsorships, consider the audience you want to attract.
Research that niche and engage with its community. Search TikTok for videos and accounts on the subject, Rietdyk says, then "Like" and comment on that content.
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